Categories: Big DataIOT

Ensuring Digital Transformation with IoT and Big Data

The growing and widespread use of the Internet of Things (IoT) and Big Data applications has led to the generation of large amounts of data that needs to be appropriately stored and analyzed. Do you know how much businesses can save with IoT and big data technologies?  

Ever since the outbreak of the Internet rocked the world, enterprises have been looking forward to integrating their businesses into online platforms to serve their audience in a new IT-oriented way leading to the creation of the term “digital transformation”. 

In this aspect, digital transformation proves to be a reform wherein companies are shifting towards new innovative methods to solve complex problems and manage operations. And, the global outbreak of the Covid-19 pandemic has made digital transformation essential for enterprises to accelerate existing operations. Various advanced technologies in digital transformation include digital innovations such as advanced analytics, intelligent automation, artificial intelligence, and blockchain; digital transformation has grown to become a sum-total of all these new technologies. 

However, these technologies are not enough to reform any business without the glue needed to hold them together. This is where the Internet of Things and Big Data have proven to be the two main innovative technologies for the future of businesses.  

Need for IoT and Big Data

Before diving into the causes why your business needs IoT and Big data development, here’s an overview of what they really do. 

Internet of Things (IoT)

IoT refers to the devices that are connected to the internet for communication purposes. For the connection of these devices, remote access is needed through a controller device.  

  • For instance, smart sensors in conference rooms could help employees in scheduling a meeting, ensuring the desired room type, size, and features that are needed. Once inside, the temperature will adjust as per the occupancy and the lights will be adjusted with PowerPoint loads on the screen.

That is what IoT is all about!!! Inter-linking of every operation, each hardware together with these sensors including tracking and handling everything as per requirements. 

Big Data

It allows the processing and accessing of gigantic databases in real-time while making informed decisions for marketing strategies. It has three main features: 

  • The speed to process information
  • The Processes/Unprocessed information stored from various sources
  • The bulk of the information listed

Big Data ensures responsiveness of the data collected, increases productivity and builds customer behaviour while offering personalized advertisements to businesses. 

The Internet of Things and Big Data – Effective Together?

According to the McKinsey report, IoT technology could provide an economic impact of $3.9 to $11.1 billion by 2025. No doubt these advanced technologies are going to bring some big changes. But how these changes will impact the industry… 

To find it out, we first need to know the benefits that both IoT and Big data together can bring to any business.  

  • Improves Decision-Making: IoT sensors installed at stores help in monitoring the volume of items that have been moved, interacted with, and sold. This allows salespeople and marketers in evaluating the success of marketing campaigns.
    Big Data ensures a better understanding of customer preferences and behaviour with data collected from the past, present, and future that allows businesses in designing and delivering more customized products and services.
  • Risk Monitoring and Prediction: The integration of IoT sensors into internal systems allows businesses to monitor the situation and respond to a posing risk. That saves the valuable resources and expenses of enterprises.
    For instance, industries could install IoT sensors in warning systems that help in measuring the harmful level of fumes and can alarm operators before the amounts exceed the normal level.
  • Increases ROI: The Internet of Things and big data analytics help in extracting information and analyzing it while developing real insights. Accessing information and knowing how to use and utilize it in a significant way could provide a considerable effect on the finances of companies, including higher Return On Investment (ROI).
  • Enhances Customer Understanding: Big Data in IoT provides highly relevant offers with more satisfying customer experiences and assures rapid issue resolution by compelling choices to propel customer loyalty.
  • Provides self-service analytics: IoT manages most IT functions with data automation. Also, big data tools help in performing the basic functions of the enterprise.
  • Supply Chain Optimization: IoT technology controls the product’s flow and makes the process more visible to the management. It offers integrated networks in which live intel is collected, measured, and exchanged that can be processed to add visualization and make proactive and data-driven decisions.

Conclusion – Are you ready for Digital Transformation?

The Internet of Things (IoT) and big data are capable of revolutionizing enterprises by providing new opportunities, applications, and services in all sectors. So, are you as a businessperson, ready to harness the potential of IoT and Big data in bringing digital transformation to your company services?  

Get the support of our solutions including IoT device management which comes as the solution in providing critical monitoring and management tools while keeping devices up-to-date and optimized for specific application needs. 

Pallavi Yadav

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